![]() ![]() There’s New York-based Fuck Jerry, for one, their most well known rival. Hailey and Lucas aren’t the only ones doing this type of thing. This keeps the low-brow content at a polite distance from their traditional marketing and doesn’t draw attention to the meme post being an ad. These corporations pick which of Doing Things’ Instagram accounts will run their meme ads, and the brands don’t always publish the memes on their own accounts. Doing Things MediaĪlong with Bud Light, other advertisers have included Dole food, Crocs footwear, Netflix, Hulu, T-Mobile and Activision video games. Doing Things ran the memes the day of the Super Bowl and continued to for nearly a week. One of 18 memes starring hip-hop artist Post Malone that Bud Light paid Doing Things Media to create. The beer giant wouldn’t comment on exactly how much it spent, but it probably cost around $500,000, roughly a tenth of the Super Bowl ad’s price. In all, Doing Things has created 50 such meme posts across four campaigns for Bud Light over the past year. ![]() Then, in February, when Bud Light wanted to extend the life of its Super Bowl spot starring Post Malone, Doing Things created meme ads featuring the rapper that ran on seven of the company’s Instagram accounts, reaching roughly 20 million people. For Bud Light’s yuletide marketing, they came up with an image of two guys joking about Rudolph the Red-Nosed Reinbeer, who turns out to be a crudely Photoshopped Bud Light can with antlers and a cherry-red schnoz-dad humor at its finest. Their Doing Things Media quietly runs some of Instagram’s most popular meme accounts, like (7.9 million followers), (6 million) and (4.6 million), and they also specialize in creating ads that resemble memes. You can also stay tuned to Kotaku Australia for all the latest news, rumours and wacky internet theories.When Bud Light wanted to end 2019 with a Christmastime digital ad campaign, the beer giant turned not to Madison Avenue’s mad men but to two 29-year-old dudes in Atlanta: Reid Hailey and Derek Lucas. The Super Mario 64 Conspiracy Wiki is an absolute trove for theories like the Mario 64 Iceberg. If you can’t get enough of Super Mario 64 conspiracy theories, you’re in luck. Like many of the other rumours on this list, it hasn’t been found in a legitimate copy of the game and likely never will be. In some versions, the room is actually like the Bom-omb battlefield from the game’s opening level.Īccording to some sources, the ‘existence’ of the Bowser room is actually part of a scrapped ‘bad’ ending to Super Mario 64 which would see Bowser defeat Mario once and for all. Some versions have furniture and others are bare. All versions of the room contain a close-up image of Bowser staring at Mario. Sometimes the room is linked to the red coin collectables and other times it serves no discernible purpose. The Bowser Room is a rumoured location in Super Mario 64 with unknown origins. These feelings have given Wet-Dry World a spooky vibe and led many to believe it has the supernatural ability to negatively impact your mood. ![]() This rumour has been solidified by Reddit threads describing the palpable tension and fear players feel when entering this level, with most commenters agreeing it has a weird, spooky vibe that negatively impacts their mood.Īccording to various commenters, this aura is influenced by creepy angled skyboxes, muted colours, the town’s derelict appearance, claustrophobia and “ submechanophobia”, the fear of seeing man-made objects submerged in water. The “negative emotional aura” produced by Wet-Dry World has been associated with feelings of loneliness, hopelessness and depression. This statement also comes with the caveat that some players believe Mario 64 is controlled by an AI designed to manipulate a player’s experience of the game.) Wet-Dry World is controlling your mindĪccording to Reddit user u/SurprisedPootis, Mario 64 level Wet-Dry World implements a form of emotional mind control to instil feelings of dread into your soul. ![]() (If all copies of Mario 64 are personalised, these phenomena may only appear in unique copies of the game. This is a common phrase you’ll hear alongside these conspiracy theories as a way to discredit people trying to disprove these theories. According to sootminer, some people have been able to get inside the room on their own copies, furthering the idea “every copy of Mario 64 is personalised”. ![]()
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